Our Story
At Horcery, we are dedicated to advancing equine care through innovation and technology.
The Horcery Ecosystem is a smart platform for complete equine oversight, born from the vision to provide continuous, 360-degree visibility of a horse's health, care, and environment.
We believe in empowering horse owners and managers with the insights needed to intervene early, before minor issues can escalate into significant problems.
Our Vision
We are building a connected platform that unifies various systems and devices to create a comprehensive, verifiable record of a horse's life. Our goal is to provide objective, consistent, and instantly accessible data. This record helps mitigate key risks and provides structured, time-stamped proof to resolve issues quickly, confirm facts, and reduce disputes. We are transforming the future of equine care, moving from reactive responses to proactive prevention.
Our Foundation
Horcery is backed by the Tavistock Group, a $10 billion private equity firm, giving us the scale and stability needed to deliver on our long-term vision.
Our Team
Our in-house product development team includes over 100 engineers, AI experts, scientists, and equestrians. This blend of expertise allows us to design and develop technology specifically for equestrian use. We are committed to creating purpose-built products that capture critical data without interfering with the horse.
Matti Hiob
CEO
Matti Hiob is a biomedical scientist with a proven track record of groundbreaking innovations in medical technology. He has developed multiple life-saving inventions that have had a significant impact on patient care.
With a focus on advancing healthcare through science, Matti’s work bridges the gap between research and real-world solutions. His expertise spans several disciplines, including medical devices, diagnostics, and therapeutic solutions.
Jeff DeAngelis
Head of Sales
Jeff DeAngelis is the Head of Sales at Horcery, where he is driving growth and expanding market reach by applying cutting-edge AI technology to the equine industry. With a background in AI and a proven track record of leading teams in Silicon Valley to two successful acquisitions, Jeff is committed to leveraging technology to create positive change and stay ahead of industry trends.
Greer Fogle
Senior Associate of Product and Sales
As the Senior Associate of Product and Sales at Horcery, Greer brings international experience, business acumen, and a lifelong passion for equestrianism. Based in Ocala, Florida, she actively competes in show jumping events across the U.S., combining her passion for the sport with a deep understanding of how Horcery’s products deliver data-driven insights.
